Identification of organizational metaphors in Brazilian companies using fuzzy clustering
EstadísticasView Usage Statistics
Full recordShow full item record
Most organization and management theories are based on implicit images or metaphors. The aim of this work was to identify the presence of images on a sample of 61 Brazilian companies located in the state of Rio Grande do Sul. For this purpose the results of a questionnaire answered by 198 employees of companies in the sample were analyzed using fuzzy data mining techniques. The results shown that it is difficult to find a clear image in most organizations. In most cases characteristics of different images or metaphors are observed, so soft computing techniques are particularly appropriate for this type of analysis.