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    Information and Knowledge as Antecedents of Consumer Attitudes and Intentions to Buy and Recommend Fair-Trade Products 

    Pérez Ruiz, Andrea; García de los Salmones Sánchez, María del Mar (Taylor & Francis, 2018)

    An empirical exploration of the link between reporting to stakeholders and corporate social responsibility reputation in the Spanish context 

    Pérez Ruiz, Andrea; López Gutiérrez, Carlos; García de los Salmones Sánchez, María del Mar (Emerald, 2017)

    Effectiveness of CSR Advertising: The Role of Reputation, Consumer Attributions, and Emotions 

    García de los Salmones Sánchez, María del Mar; Pérez Ruiz, Andrea (John Wiley and Sons, 2018-04)

    Teachers as entrepreneurial role models: The impact of a teacher's entrepreneurial experience and student learning styles in entrepreneurial intentions 

    Bueckmann Diegoli, Rafaela; San Martín Gutiérrez, Héctor; García de los Salmones Sánchez, María del Mar (Allied Business Academies, 2018)

    Corporate Social Responsibility in the Media: A Content Analysis of Business News in Spain 

    Pérez Ruiz, Andrea; García de los Salmones Sánchez, María del Mar; López Gutiérrez, Carlos (Taylor and Francis Ltd., 2018-04)

    Maximising business returns to corporate social responsibility communication: An empirical test 

    Pérez Ruiz, Andrea; García de los Salmones Sánchez, María del Mar; Tingchi Liu, Matthew (Wiley, 2019-07)

    The role of brand utilities: application to buying intention of fair trade products 

    García de los Salmones Sánchez, María del Mar; Pérez Ruiz, Andrea (Taylor & Francis, 2019)
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    AuthorGarcía de los Salmones Sánchez, María del Mar (27)Pérez Ruiz, Andrea (13)Herrero Crespo, Angel (11)San Martín Gutiérrez, Héctor (9)Rodríguez del Bosque Rodríguez, Ignacio Alfredo (7)Collado Agudo, Jesús (3)López Gutiérrez, Carlos (3)Agudo San Emeterio, Angel (1)Bueckmann Diegoli, Rafaela (1)Cayón Ruisánchez, Elena (1)... View moreSubjectCorporate social responsibility (5)Lealtad (4)Loyalty (4)Attitudes (3)Imagen corporativa (3)Stakeholders (3)Attributions (2)Awareness (2)Brand (2)Brand equity (2)... View more
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    UNIVERSIDAD DE CANTABRIA

    Repositorio realizado por la Biblioteca Universitaria utilizando DSpace software
    Contact Us | Send Feedback
    Metadatos sujetos a:licencia de Creative Commons Reconocimiento 3.0 España