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Influence of country image on country brand equity: application to higher education services.

Herrero Crespo, Angel; San Martín Gutiérrez, Héctor; García de los Salmones Sánchez, María del Mar (Emerald Group Publishing Ltd., 2016)

Influence of country and city images on students’ perception of host universities and their satisfaction with the assigned destination for their exchange programmes

Herrero Crespo, Angel; San Martín Gutiérrez, Héctor; García de los Salmones Sánchez, María del Mar; DEL RIO PEÑA, ANDREA (Palgrave Macmillan, 2015)