Estrategias de internacionalización en operaciones
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AuthorSotres Sancho, Javier
ABSTRACT: Through this inform we will try to explain the different strategies concerning to those
companies which, motivated by the market, competitiveness or whatever motivation,
decide to put away one o various stages of their processes. This entire study will be based
on the theoretical studies of Dr. Porter and specifically on his studies regarding
Competitive Advantage, among others.
The core topic of the essay will be related to the different objectives, blocks and ways of
internationalization, which the companies should take into consideration, when they are
handling to jump up to split their value added chain to other locations.
After analyze some markets, specially Low Cost Countries, not always internationalization
is a cost advantage question, if not internationalization should be analyzed from a strategic
approach where factors such as quality, service of the supply chain and their inherent
consequences, should be deeply studied. Up to now, most companies which start an
internationalization process, priorize cost issues to other ones, at least so important (in
some cases, even more), as quality, service or technology.
In addition, we will describe some strategic and operative tools which can be used to
decide if internationalization makes sense or not, considering three different approaches
such as advanced BCG Matrix, Porter´s Diamond or Total Cost of Ownership
During last years, since current economic crisis started, labor costs in main LCC with
China as main player, increased a lot, making necessary to re analyze the decision matrix
concerning to split the production process in other countries or even the whole added
value chain. New opportunities are coming up nowadays in new markets, giving to some
challenging companies the opportunity to increase their competitiveness.
So in this context and in order to sum up, the internationalization of process has become a
solution and in some cases a need, for some companies to keep on competing for the
market, but in the other hand and as we will see later on, decisions took on a the past are
not valid nowadays, because the all agents which affect that decision are continuously
changing and in some cases, these changes could affect the internationalization decision.