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dc.contributor.authorGarcía de los Salmones Sánchez, María del Mar 
dc.contributor.authorPérez Ruiz, Andrea 
dc.contributor.otherUniversidad de Cantabriaes_ES
dc.date.accessioned2018-11-28T10:05:30Z
dc.date.issued2018-04
dc.identifier.issn1535-3958
dc.identifier.issn1535-3966
dc.identifier.urihttp://hdl.handle.net/10902/15053
dc.description.abstractABSTRACT: Despite companies' wishes to publicise their corporate social responsibility (CSR) activities, communication remains a challenge. This research study tries to contribute to the literature, analysing the antecedents and consequences of attitude towards a CSR advertisement in the financial sector. Specifically, we designed a causal model, which included the prior ethical reputation, the range of possible attributions, and the mix of emotions provoked by the advertisement. We surveyed 225 adults in Spain who evaluated a fictitious advertisement for companies of different ethical reputations, conveying a philanthropic cause. As a result, it was observed that the advertisement generated a mix of intrinsic and extrinsic attributions and a mix of positive and negative emotions, and the prior ethical reputation of the company was a key antecedent of the effectiveness of the communication. Furthermore, a good attitude towards the advertisement has rewards, in terms of improvement of attitudes towards the brand and behavioural intentionses_ES
dc.format.extent18 p.es_ES
dc.language.isoenges_ES
dc.publisherJohn Wiley and Sonses_ES
dc.rights© John Wiley & Sons. This is the peer reviewed version of the following article: Mar García-De los Salmones, M., & Perez, A. (2018). Effectiveness of CSR Advertising: The Role of Reputation, Consumer Attributions, and Emotions. Corporate Social Responsibility and Environmental Management, 25(2), 194-208, which has been published in final form at https://doi.org/10.1002/csr.1453. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.es_ES
dc.sourceCorporate social responsibility and environmental management. Volume 25, Issue 2, p. 194-208es_ES
dc.subject.otherCSR advertisinges_ES
dc.subject.otherAttributionses_ES
dc.subject.otherEmotionses_ES
dc.subject.otherPhilanthropyes_ES
dc.subject.otherEthical reputationes_ES
dc.subject.otherCSR communicationes_ES
dc.titleEffectiveness of CSR Advertising: The Role of Reputation, Consumer Attributions, and Emotionses_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.relation.publisherVersionhttp://dx.doi.org/10.1002/csr.1453es_ES
dc.rights.accessRightsembargoedAccesses_ES
dc.identifier.DOI10.1002/csr.1453
dc.type.versionacceptedVersiones_ES
dc.date.embargoEndDate2020-05-01


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