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dc.contributor.authorSan Martín Gutiérrez, Héctor 
dc.contributor.authorGarcía de los Salmones Sánchez, María del Mar 
dc.contributor.authorHerrero Crespo, Angel 
dc.contributor.authorPérez Ruiz, Andrea 
dc.contributor.otherUniversidad de Cantabriaes_ES
dc.date.accessioned2018-11-26T12:46:08Z
dc.date.issued2018-12
dc.identifier.issn1522-1970
dc.identifier.issn1099-2340
dc.identifier.urihttp://hdl.handle.net/10902/15033
dc.description.abstractABSTRACT: Considering host communities as brands in the eyes of local people, our study examines how resident attitudes towards tourism and tourists are influenced by two brand factors: (a) equity perceptions related to their communities (i.e., brand equity) and (b) identification with their communities (i.e., brand identification). Our empirical results indicate that resident attitudes towards tourism are positively influenced by equity perceptions and identification, whereas attitudes towards tourists are positively influenced by attitudes towards tourism and identification with the community. These findings represent a step forward in better understanding how both types of resident attitudes are influenced by nontourism-related factors.es_ES
dc.format.extent36 p.es_ES
dc.language.isoenges_ES
dc.publisherJohn Wiley & Sonses_ES
dc.rights© Wiley ""This is the peer reviewed version of the following article: San Martín H, García de los Salmones M d M, Herrero Á, Pérez A. Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theory. Int J Tourism Res. 2018;20:738-747 , which has been published in final form at https://doi.org/10.1002/jtr.2220. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving."es_ES
dc.sourceInternational Journal of Tourism Research, Volume20, Issue 6 November/December 2018 Pages 738-747es_ES
dc.subject.otherAttitudeses_ES
dc.subject.otherBrandes_ES
dc.subject.otherEquityes_ES
dc.subject.otherIdentificationes_ES
dc.subject.otherResidentses_ES
dc.titleExplaining residents' attitudes towards tourism and tourists: A new approach based on brand theoryes_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.rights.accessRightsembargoedAccesses_ES
dc.identifier.DOI10.1002/jtr.2220
dc.type.versionacceptedVersiones_ES
dc.date.embargoEndDate2021-01-01


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