Measuring Corporate Social Responsibility in tourism: Development and validation of an efficient measurement scale in the hospitality industry.
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AuthorMartínez García de Leaniz, Rosa Patricia; Pérez Ruiz, Andrea; Rodríguez del Bosque Rodríguez, Ignacio Alfredo
ABSTRAC: This article aims at developing an efficient measurement scale for corporate social responsibility in the tourism industry, given the contextual character that is recognized in the practice of this construct. Indicators were generated on the basis of a literature review and qualitative research. To assess the reliability and validity, first- and second-order confirmatory factor analysis were carried out. Results show a multidimensional structure of this construct—including economic, social, and environmental issues. This study contributes to the advancement of knowledge in the field of social responsibility through its practical application regarding concepts of sustainable development which have mainly been theoretical.
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