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dc.contributor.authorBaraibar Diez, Elisa Pilar 
dc.contributor.authorOdriozola Zamanillo, María Dolores 
dc.contributor.authorFernández Sánchez, José Luis 
dc.contributor.otherUniversidad de Cantabriaes_ES
dc.date.accessioned2017-12-12T13:01:25Z
dc.date.available2017-12-12T13:01:25Z
dc.date.issued2017-01
dc.identifier.issn1849-8558
dc.identifier.urihttp://hdl.handle.net/10902/12579
dc.description.abstractTransparency is a key value in the thinking of ethical banks, but do they perform different practices over traditional banking that justify or support that commitment to transparency? This study examines transparency in the communication process in two different types of banking in Spain: ethical/alternative banking and traditional banking. The identification of an explicit commitment to transparency, the analysis of disclosed information, the identification of information channels and the identification of stakeholders allow assessing transparency, which appears as a complex concept that has more to do with corporate philosophy rather than with the actions developed to achieve a greater transparency level, where the resources of the financial institution seem to prevail over the thinking of the organization. This exploratory study will contribute to the knowledge about ESG information disclosure in the banking industry, developing the identification of practices that improve transparency and will result in greater efficiency in decision-making processes.es_ES
dc.format.extent9 p.es_ES
dc.language.isoenges_ES
dc.publisherInovatus Uslugees_ES
dc.rightsCreative Commons Reconocimiento 4.0 © Research Leap/Inovatus Serviceses_ES
dc.sourceJournal of International Business Research and Marketing, Volume 2, Issue 2, January 2017, Pages 24-32es_ES
dc.subject.otherTransparencyes_ES
dc.subject.otherCommunicationes_ES
dc.subject.otherEthical bankinges_ES
dc.subject.otherTraditional bankinges_ES
dc.subject.otherNew business modelses_ES
dc.titleCommunication transparency in ethical and traditional banking in Spaines_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.relation.publisherVersionhttp://dx.doi.org/10.18775/jibrm.1849-8558.2015.22.3004es_ES
dc.rights.accessRightsopenAccesses_ES
dc.identifier.DOI10.18775/jibrm.1849-8558.2015.22.3004
dc.type.versionpublishedVersiones_ES


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