Show simple item record

dc.contributor.authorMartínez García de Leaniz, Rosa Patricia 
dc.contributor.authorRodríguez del Bosque Rodríguez, Ignacio Alfredo 
dc.contributor.otherUniversidad de Cantabriaes_ES
dc.date.accessioned2017-10-09T12:47:49Z
dc.date.available2017-10-09T12:47:49Z
dc.date.issued2016-04
dc.identifier.issn1363-3589
dc.identifier.issn1479-1889
dc.identifier.urihttp://hdl.handle.net/10902/12082
dc.description.abstractABSTRACT: Prior research suggests that corporate image and reputation can contribute to relationship marketing and customer loyalty. However, little empirical evidence support the influence of these constructs on customer loyalty. This study investigates the influence of corporate image ?comprised of functional and emotional aspects? and reputation on customer loyalty. A structural equation model is developed to test the research hypotheses. The study was tested using data collected from a sample of Spanish consumers in a service setting. Results show that functional and emotional image have a positive influence on corporate reputation. Similarly, corporate reputation has a positive influence on customer loyalty. This study may help managers use their resources more effectively by focusing on corporate image and reputation as the greatest strategic assets to enhance customer loyalty.es_ES
dc.format.extent16 p.es_ES
dc.language.isoenges_ES
dc.publisherPalgrave Macmillanes_ES
dc.rights© Palgrave Macmillan: This is a post-peer-review, pre-copyedit version of an article published in Corporate Reputation Review. The definitive publisher-authenticated version Martínez García de Leaniz, R. P., & Rodríguez del Bosque, I. (2016). Corporate Image and Reputation as Drivers of Customer Loyalty. Corporate Reputation Review, 19(2), 166?178. https://doi.org/10.1057/crr.2016.2 is available online at: https://link.springer.com/article/10.1057/crr.2016.2es_ES
dc.sourceCorporate Reputation Review, 19(2), 166-178es_ES
dc.subject.otherCorporate imagees_ES
dc.subject.otherCorporate reputationes_ES
dc.subject.otherCustomer loyaltyes_ES
dc.titleCorporate image and reputation as drivers of customer loyaltyes_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.rights.accessRightsopenAccesses_ES
dc.identifier.DOI10.1057/crr.2016.2
dc.type.versionacceptedVersiones_ES


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record