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dc.contributor.authorGarcía-Ruiz, Rosa 
dc.contributor.authorRamírez-García, Antonia
dc.contributor.authorRodríguez-Rosell, María M.
dc.contributor.otherUniversidad de Cantabriaes_ES
dc.identifier.otherEDU2010-21395- C03-03es_ES
dc.description.abstractABSTRACT: Access to technology and the Internet is having a positive impact on all levels, personal, family, professional and social. However, the influence of the media has not been accompanied by the promotion of media literacy. The development of the media skill among citizens, especially young people and children, in order to exercise a critical and active role in relation to the media, is a key development in this society of «media prosumers». This paper discusses the results of a research project at state level, surveying a sample of 2.143 students from Kindergarten, Primary and Secondary School, in this study using a questionnaire ad hoc online. The objetive of the research project is to identify levels of media literacy amongst children and adolescents. It can be seen that a significant portion of the sample is proficient in the media, at an acceptable level. However, and despite belonging to the generation of so-called «digital natives», the sample does not possess the skills necessary to practice as «media prosumers». We conclude the work highlighting the necessity of complementing the digital competence established in the school curriculum with media literacy as a key element into developing a «prosumer culture». This would resolve the convergence of an urgent need to improve the training of young audiences as responsible citizens capable of consuming and producing media messages in a free, responsible, critical and creative way.es_ES
dc.description.sponsorshipEl estudio se enmarca en una investigación titulada «La enseñanza obligatoria ante la competencia en comunicación audiovisual en un entorno digital», financiada por la Convocatoria de Proyectos I+D del Ministerio de Economía y Competitividad (EDU2010-21395- C03-03). Los investigadores agradecen a los estudiantes y profesores de los centros participantes su colaboración.es_ES
dc.format.extent9 p.es_ES
dc.publisherGrupo Communicar Edicioneses_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Españaes_ES
dc.sourceComunicar, nº 43, v. XXII, 2014es_ES
dc.subject.otherAlfabetización mediáticaes_ES
dc.subject.otherCompetencia digitales_ES
dc.subject.otherCompetencia mediáticaes_ES
dc.subject.otherCurrículum escolares_ES
dc.subject.otherMedia literacyes_ES
dc.subject.otherDigital skilles_ES
dc.subject.otherMedia skilles_ES
dc.subject.otherSchool curriculumes_ES
dc.titleEducación en alfabetización mediática para una nueva ciudadanía prosumidoraes_ES
dc.title.alternativeMedia Literacy Education for a New Prosumer Citizenshipes_ES

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Atribución-NoComercial-SinDerivadas 3.0 EspañaExcept where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 España