Customer values and CSR image in the banking industry.

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URI: http://hdl.handle.net/10902/9504
ISSN: 1363-0539
ISSN: 1479-1846
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Autoría
Pérez Ruiz, AndreaAutoridad Unican; Rodríguez del Bosque, Ignacio A.Autoridad Unican
Fecha
2015
Derechos
(c) Palgrave Macmillan "This is a post-peer-review, pre-copyedit version of an article published in Journal of Financial Services Marketing. The definitive publisher-authenticated version Pérez, A. & Bosque, I. J Financ Serv Mark (2015) 20: 46. doi:10.1057/fsm.2014.30 is available online at http://link.springer.com/article/10.1057/fsm.2014.30"
Publicado en
Journal of financial services marketing, Volume 20, Issue 1, 27 March 2015, Pages 46-61
Editorial
Palgrave Macmillan Ltd.
Enlace a la publicación
Palabras clave
CSR image
Motivational attribution
Corporate credibility
Company-CSR congruence
Collectivism
Novelty seeking
Resumen/Abstract
ABSTRACT: The authors analyse the role that collectivism and novelty seeking play in the formation process of corporate social responsibility (CSR) image in the Spanish banking industry. Two multisampling analyses of a structural equation model are performed on a sample of 1124 customers. The findings of the article allow the authors to anticipate CSR image based on (i) the congruence between the company and its CSR initiatives, (ii) the attribution of motivations for the company to implement CSR and (iii) corporate credibility in developing CSR initiatives. The findings also show that collectivists and innovative customers process information differently to individualists and conservative customers.
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