E.U. markets for seabass, sea bream: new marketing may help undifferentiated species regain sales.

Abstract

With the increasing European consumption of seafood and the appearance of new products such as Pangasius, sea bream and seabass have become undifferentiated products with slipping sales. To reestablish their position will require processing that allows consumers to more effectively identify the products and differentiate their quality. The differentiation effort must also establish prices sufficient to offset the additional costs of this strategy and stabilize the performance of producers.