Varied factors affect shrimp prices, sales. Spanish study finds wild sourcing, brands key to consumer choices

Abstract

In a review of hundreds of prawn sales offerings, four factors were ound to help prawns obtain above-average prices in the Spanish market. The most relevant was wild origin, which caused significant price increases in almost all cases. Brand was the second most mportant factor contributing to higher prices. Larger prawns with higher prices were preferred over smaller prawns. Although less important, fresh or defrosted prawns drew higher prices than frozen prawns.