Consumer attitudes toward aquaculture: spanish study correlates knowledge, opinions.

Abstract

Consumer beliefs about the safety and sustainability of aquaculture are statistically related concepts that allow their reduction into a single attitude index. As consumers further identify safety and sustainability in the aquaculture, their opinions about farmed seafood tend to become more favorable. The industry can benefit by assuring that both conditions are satisfied in their operations and communicating them in an understandable language for all segments.