Plan estratégico de marketing para los próximos años de MCFLY

Abstract

ABSTRACT: The purpose of this assignment is to analyze the market situation of an enterprise located in the retail sector called McFly. Based on that, I will show some complementary ideas to those that are currently being taken which from my point of view, could be beneficial for the improvement of the business. First of all, we would see an overview of the business, its origins and the reason of this idea of business. The aim of McFly is to create a well-known brand in the local market so they can expand to the national market in the future. Referring to the external analysis I would evaluate the situation of the market, as well as the strategic profile that suppose the different dimensions that we have to take into account when we want to create a business. I will also do an analysis about the competence’s situation and the objective sector, in which I will make special attention because of the actual difficulties in its market. An analysis based on the consumers will be done as well as the behavior of the consumers where I describe their preferences. Finally, an analysis of the relationship between the suppliers and the groups of interest. Referring to the internal analysis, the resources of Mcfly and its managerial organization. Analysis of the weaknesses, threatens, strengths and opportunities Definition of the strategies and marketing program that define the strategic objectives, a turn over of 30000€ per month and to gain a better position in the market. Marketing strategies to attract the attention of potential consumers and an analysis of the different consumers depending on their age and the position in the market of the brand McFly. Their plan of action, operational marketing, that considers the specific marketing of each item. Price, product, distribution and communication. The execution and control of the different tasks in McFly. The ideas are shown and received clearly due to the reduced number of people and the maximum responsible (Daniel) is close to the workers. To conclude, an overview of the proposed improvements to obtain a higher and better profitability of McFly.