| dc.contributor.author | Cobo Ortega, Ángel | |
| dc.contributor.author | Rocha Blanco, Eliana Rocío | |
| dc.contributor.author | Vanti, Adolfo Alberto | |
| dc.contributor.author | Schneider, Gustavo | |
| dc.contributor.other | Universidad de Cantabria | es_ES |
| dc.date.accessioned | 2014-11-17T13:01:36Z | |
| dc.date.available | 2014-11-17T13:01:36Z | |
| dc.date.issued | 2012 | |
| dc.identifier.issn | 2448-1041 | |
| dc.identifier.uri | http://hdl.handle.net/10902/5654 | |
| dc.description.abstract | Most organization and management theories are based on implicit images or metaphors. The aim of this work was to identify the presence of images on a sample of 61 Brazilian companies located in the state of Rio Grande do Sul. For this purpose the results of a questionnaire answered by 198 employees of companies in the sample were analyzed using fuzzy data mining techniques. The results shown that it is difficult to find a clear image in most organizations. In most cases characteristics of different images or metaphors are observed, so soft computing techniques are particularly appropriate for this type of analysis. | es_ES |
| dc.format.extent | 11 p. | es_ES |
| dc.language.iso | eng | es_ES |
| dc.publisher | Universidade de São Paulo, Faculdade de Economia, Administração e Contabilidade | es_Es |
| dc.rights | © CONTECSI | es_ES |
| dc.source | 9º CONTECSI-International Conference on Information Systems and Technology Management, 2012, PS-558, 2093-2103 | es_ES |
| dc.subject.other | Organizational images | es_ES |
| dc.subject.other | Soft clustering | es_ES |
| dc.subject.other | Data mining | es_ES |
| dc.title | Identification of organizational metaphors in Brazilian companies using fuzzy clustering | es_ES |
| dc.type | info:eu-repo/semantics/conferenceObject | es_ES |
| dc.rights.accessRights | openAccess | es_ES |
| dc.identifier.DOI | 10.5748/9CONTECSI2012/PS-558 | |
| dc.type.version | publishedVersion | es_ES |
