Identification of organizational metaphors in Brazilian companies using fuzzy clustering

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URI: http://hdl.handle.net/10902/5654
ISSN: 2448-1041
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Autoría
Cobo Ortega, ÁngelAutoridad Unican; Rocha Blanco, Eliana RocíoAutoridad Unican; Vanti, Adolfo Alberto; Schneider, Gustavo
Fecha
2012
Derechos
© CONTECSI
Publicado en
9º CONTECSI-International Conference on Information Systems and Technology Management, 2012, PS-558, 2093-2103
Editorial
Universidade de São Paulo, Faculdade de Economia, Administração e Contabilidade
Palabras clave
Organizational images
Soft clustering
Data mining
Resumen/Abstract
Most organization and management theories are based on implicit images or metaphors. The aim of this work was to identify the presence of images on a sample of 61 Brazilian companies located in the state of Rio Grande do Sul. For this purpose the results of a questionnaire answered by 198 employees of companies in the sample were analyzed using fuzzy data mining techniques. The results shown that it is difficult to find a clear image in most organizations. In most cases characteristics of different images or metaphors are observed, so soft computing techniques are particularly appropriate for this type of analysis.
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