Importance of business models in circular economy

Abstract

This bachelor thesis studies and analyzes the importance of business models in the Circular Economy. The company studied is an SME, i.e. 10 to 250 employees. The smaller companies are mainly confronted with the problem of resources, and the larger ones with their strategic orientation. The aim is to generate a guideline or way of doing that serves as a model for the SMEs already created so that the transition from the Linear Economy, which is still predominant today, to a Circular Economy. The idea is, after the study, a real case study of SMEs working with the premises of CE to establish a market model that follows the same. To support changes, we have documented the different business models currently in use, choosing the Canvas Business Model for several reasons and making the various changes necessary to make this a sustainable and circular model. In addition, it is established that the process of innovation and modification must be applied as a continuous cyclical process. If the company wants to be successful, it is a continuous cycle model, which should never stop.