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Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions

dc.contributor.authorCollado Agudo, Jesús 
dc.contributor.authorMartínez García de Leaniz, Rosa Patricia 
dc.contributor.authorHerrero Crespo, Angel 
dc.contributor.authorGómez López, Raquel 
dc.contributor.otherUniversidad de Cantabriaes_ES
dc.date.accessioned2022-02-03T11:55:45Z
dc.date.available2022-02-03T11:55:45Z
dc.date.issued2021-11-18
dc.identifier.issn2071-1050
dc.identifier.urihttp://hdl.handle.net/10902/23844
dc.description.abstractThis study attempts to explore the role of certification bodies on the formation of customer behavioral intentions. A structured questionnaire was used to collect data from hotel customers in Spain. The results of the structural equation modeling indicate that a certified hotel's image will positively influence stay intention and willingness to pay a premium. At the same time, awareness of, and trust in, certification bodies both have a positive effect on a certified hotel's image. Finally, awareness of certification bodies also exerts a positive effect on trust in certification bodies. The results offer hoteliers potential strategies for customer behavioral intentions enhancement.es_ES
dc.format.extent15 p.es_ES
dc.language.isoenges_ES
dc.publisherMDPIes_ES
dc.rights© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license.es_ES
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.sourceSustainability 2021, 13(22), 12733es_ES
dc.subject.otherSustainable tourismes_ES
dc.subject.otherCompetitivenesses_ES
dc.subject.otherStrategic managementes_ES
dc.subject.otherQualityes_ES
dc.subject.otherCertified hotelses_ES
dc.titleQuality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentionses_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.rights.accessRightsopenAccesses_ES
dc.identifier.DOI10.3390/su132212733
dc.type.versionpublishedVersiones_ES


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© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license.Excepto si se señala otra cosa, la licencia del ítem se describe como © 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license.