Do all CSR news affect market value equally?

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URI: http://hdl.handle.net/10902/20743
ISSN: 1747-1117
ISSN: 1758-857X
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Autoría
Pérez Ruiz, AndreaAutoridad Unican; López Gutiérrez, CarlosAutoridad Unican; García de los Salmones, María del MarAutoridad Unican
Fecha
2019
Derechos
© Emerald
Publicado en
Social Responsibility Journal, Vol. 16 No. 8, pp. 1107-1123.
Editorial
Emerald Publishing Limited
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Palabras clave
Corporate social responsibility
Financial performance
Market value
Media
Stakeholders
Resumen/Abstract
This research explores the effects that media coverage of Corporate Social Responsibility (CSR) news related to primary stakeholders (e.g., customers, employees and investors) and secondary stakeholders (e.g., community) have on the market value of companies, measured as the impact generated in the positive and negative abnormal returns for those companies.
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