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dc.contributor.authorMartínez García de Leaniz, Rosa Patricia 
dc.contributor.authorHerrero Crespo, Angel 
dc.contributor.authorGómez López, Raquel 
dc.contributor.otherUniversidad de Cantabriaes_ES
dc.date.accessioned2020-01-20T13:41:05Z
dc.date.available2021-12-31T03:45:08Z
dc.date.issued2019
dc.identifier.issn1535-3958
dc.identifier.issn1535-3966
dc.identifier.urihttp://hdl.handle.net/10902/17815
dc.description.abstractGrowing environmental awareness has made customers change their attitudes andincreasingly demand that the hospitality industry provides products and services thatare environmentally friendly. This sector faces increasing pressure to operate in amore ecofriendly manner given its negative influence on the natural environment.Extant research demonstrates that sustainable tourism can be promoted throughenvironmental certifications. However, little attention has been paid to the relevanceof customer perceptions about these schemes and their influence on customerbehavioral intentions. So that, this study attempts to explore the conditions underwhich perceived green image leads to favorable customer behavioral intentionstowards environmentally certified hotels by considering the mediating effects offunctional and emotional images. A structured questionnaire was used to collect datafrom hotel customers in Spain. The results indicate that green image serves as apredictor of functional image, which in turn is linked to customer behavioralintentions. This shows that the evaluation of environmental issues influences theassessment of cognitive aspects, although not the direct evaluation of affectiveaspects. Consequently, green image associations directly influence the cognitiveresponses of consumers but not their emotions. Therefore, consumers will evaluatea hotel's functional image not only by considering traditional attributes but also bytaking into account environmental issues. These findings suggest that hotelcompanies should work to develop a green positioning strategy developing productsand services possessing both greenness and high?value attributes.es_ES
dc.format.extent10 p.es_ES
dc.language.isoenges_ES
dc.publisherJohn Wiley and Sonses_ES
dc.rights© John Wiley & Sons."This is the peer reviewed version of the following article:Servicios "Smart" y valor de los destinos turísticos inteligentes: Análisis desde la perspectiva de los residentes. Investigaciones Regionales, Vol. 45, num. 3, , which has been published in final form at 10.1002/csr.1754. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving."es_ES
dc.sourceCorporate social responsibility and environmental management, Volume26, Issue6, November/December 2019, Pages 1382-1391es_ES
dc.titleCorporate images and customer behavioral intentions in an environmentally certified context: Promoting environmental sustainability in the hospitality industryes_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.relation.publisherVersionhttps://doi.org/10.1002/csr.1754es_ES
dc.rights.accessRightsopenAccesses_ES
dc.identifier.DOI10.1002/csr.1754
dc.type.versionacceptedVersiones_ES


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