| dc.contributor.author | García de los Salmones, María del Mar | |
| dc.contributor.author | Pérez Ruiz, Andrea | |
| dc.contributor.other | Universidad de Cantabria | es_ES |
| dc.date.accessioned | 2018-11-28T10:05:30Z | |
| dc.date.available | 2020-05-01T02:45:17Z | |
| dc.date.issued | 2018-04 | |
| dc.identifier.issn | 1535-3958 | |
| dc.identifier.issn | 1535-3966 | |
| dc.identifier.uri | http://hdl.handle.net/10902/15053 | |
| dc.description.abstract | ABSTRACT: Despite companies' wishes to publicise their corporate social responsibility (CSR) activities, communication remains a challenge. This research study tries to contribute to the literature, analysing the antecedents and consequences of attitude towards a CSR advertisement in the financial sector. Specifically, we designed a causal model, which included the prior ethical reputation, the range of possible attributions, and the mix of emotions provoked by the advertisement. We surveyed 225 adults in Spain who evaluated a fictitious advertisement for companies of different ethical reputations, conveying a philanthropic cause. As a result, it was observed that the advertisement generated a mix of intrinsic and extrinsic attributions and a mix of positive and negative emotions, and the prior ethical reputation of the company was a key antecedent of the effectiveness of the communication. Furthermore, a good attitude towards the advertisement has rewards, in terms of improvement of attitudes towards the brand and behavioural intentions | es_ES |
| dc.format.extent | 18 p. | es_ES |
| dc.language.iso | eng | es_ES |
| dc.publisher | John Wiley and Sons | es_ES |
| dc.rights | © John Wiley & Sons. This is the peer reviewed version of the following article: Mar García-De los Salmones, M., & Perez, A. (2018). Effectiveness of CSR Advertising: The Role of Reputation, Consumer Attributions, and Emotions. Corporate Social Responsibility and Environmental Management, 25(2), 194-208, which has been published in final form at https://doi.org/10.1002/csr.1453. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving. | es_ES |
| dc.source | Corporate social responsibility and environmental management. Volume 25, Issue 2, p. 194-208 | es_ES |
| dc.subject.other | CSR advertising | es_ES |
| dc.subject.other | Attributions | es_ES |
| dc.subject.other | Emotions | es_ES |
| dc.subject.other | Philanthropy | es_ES |
| dc.subject.other | Ethical reputation | es_ES |
| dc.subject.other | CSR communication | es_ES |
| dc.title | Effectiveness of CSR Advertising: The Role of Reputation, Consumer Attributions, and Emotions | es_ES |
| dc.type | info:eu-repo/semantics/article | es_ES |
| dc.relation.publisherVersion | http://dx.doi.org/10.1002/csr.1453 | es_ES |
| dc.rights.accessRights | openAccess | es_ES |
| dc.identifier.DOI | 10.1002/csr.1453 | |
| dc.type.version | acceptedVersion | es_ES |
