Sustainability dimensions: A source to enhance corporate reputation

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URI: http://hdl.handle.net/10902/12097
ISSN: 1363-3589
ISSN: 1479-1889
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Autoría
Martínez García de Leaniz, Rosa PatriciaAutoridad Unican; Rodríguez del Bosque, Ignacio A.Autoridad Unican
Fecha
2014-10
Derechos
© Palgrave Macmillan This is a post-peer-review, pre-copyedit version of an article published in Corporate Reputation Review. The definitive publisher-authenticated version Martínez, P. & Rodríguez del Bosque, I. Corp Reputation Rev (2014) 17: 239. https://doi.org/10.1057/crr.2014.13 is available online at: https://link.springer.com/article/10.1057/crr.2014.13
Publicado en
Corporate Reputation Review October 2014, Volume 17, Issue 4, pp 239-253
Editorial
Palgrave Macmillan
Palabras clave
Sustainability
Economic dimension
Social dimension
Environmental dimension
Legitimacy theory
Corporate reputation
Corporate image
Resumen/Abstract
ABSTRACT: The aim of this paper is to enhance our understanding of the relationship between sustainability and corporate image and reputation according to the legitimacy theory framework since the current academic literature does not have an understanding of how sustainability and corporate image and reputation interact. Authors conducted a survey to test the hypotheses. The study was tested using data collected from a sample of 382 Spanish consumers. The proposed hypotheses were analyzed through a structural equation model showing that sustainability plays a vital role as antecedent of both corporate image and reputation. Findings suggest that the economic, social and environmental domains of sustainability present a direct and positive relationship with both corporate image and reputation.
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