@conference{10902/5654,
year = {2012},
url = {http://hdl.handle.net/10902/5654},
abstract = {Most organization and management theories are based on implicit images or metaphors. The aim of this work was to identify the presence of images on a sample of 61 Brazilian companies located in the state of Rio Grande do Sul. For this purpose the results of a questionnaire answered by 198 employees of companies in the sample were analyzed using fuzzy data mining techniques. The results shown that it is difficult to find a clear image in most organizations. In most cases characteristics of different images or metaphors are observed, so soft computing techniques are particularly appropriate for this type of analysis.},
publisher = {Universidade de São Paulo, Faculdade de Economia, Administração e Contabilidade},
publisher = {9º CONTECSI-International Conference on Information Systems and Technology Management, 2012, PS-558, 2093-2103},
title = {Identification of organizational metaphors in Brazilian companies using fuzzy clustering},
author = {Cobo Ortega, Ángel and Rocha Blanco, Eliana Rocío and Vanti, Adolfo Alberto and Schneider, Gustavo},
}