@article{10902/23844,
year = {2021},
month = {11},
url = {http://hdl.handle.net/10902/23844},
abstract = {This study attempts to explore the role of certification bodies on the formation of customer behavioral intentions. A structured questionnaire was used to collect data from hotel customers in Spain. The results of the structural equation modeling indicate that a certified hotel's image will positively influence stay intention and willingness to pay a premium. At the same time, awareness of, and trust in, certification bodies both have a positive effect on a certified hotel's image. Finally, awareness of certification bodies also exerts a positive effect on trust in certification bodies. The results offer hoteliers potential strategies for customer behavioral intentions enhancement.},
publisher = {MDPI},
publisher = {Sustainability 2021, 13(22), 12733},
title = {Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions},
author = {Collado Agudo, Jesús and Martínez García de Leaniz, Rosa Patricia and Herrero Crespo, Angel and Gómez López, Raquel},
}