@article{10902/20702,
year = {2020},
url = {http://hdl.handle.net/10902/20702},
abstract = {This paper explores how companies can improve consumer attitudes towards Corporate Social Responsibility (CSR) messages and companies by designing the content of the message, which should provide specific information and improve social topic awareness among consumers. The paper also explores the mediating role of message authenticity between the CSR message content and consumer attitudes towards the information and the company.},
publisher = {Emerald},
publisher = {Journal of Communication Management, 2020, Vol. 24 No. 1, pp. 31-48},
title = {Information specificity, social topic awareness and message authenticity in CSR communication},
author = {Pérez Ruiz, Andrea and García de los Salmones, María del Mar and Liu, Matthew},
}