@article{10902/17894,
year = {2019},
url = {http://hdl.handle.net/10902/17894},
abstract = {This paper develops an integrative model that includes the dimensions of destination brand equity (i.e. awareness, image, quality and loyalty), as well as a key behavioural variable that is tourist satisfaction. In particular, our paper aims to contribute to the literature: (1) by examining the relationships between the dimensions of destination brand equity, which is not a deeply investigated issue so far; and (2) by adding tourist satisfaction, a key concept in loyalty formation, to the variables usually considered in destination brand equity models. The model was tested in two samples, national and international tourists visiting a destination in Spain, in order to also explore the role of the geographical and cultural distance between tourist and destination. Our results from a multi-group analysis indicate: (1) a robust link between ?quality-satisfaction-loyalty? in both samples of tourists; (2) a chain of effects among awareness, image (separately considering the cognitive and affective dimensions) and perceived quality, although with the presence of some significant difference between both samples of tourists; and (3) a positive influence of cognitive image on affective image in both cases.},
publisher = {Taylor and Francis Ltd.},
publisher = {Current Issues in Tourism, Volume 22, 2019 - Issue 16, Pages 1992-2013},
title = {An integrative model of destination brand equity and tourist satisfaction},
author = {San Martín Gutiérrez, Héctor and Herrero Crespo, Angel and García de los Salmones, María del Mar},
}