@article{10902/15051, year = {2018}, month = {4}, url = {http://hdl.handle.net/10902/15051}, abstract = {ABSTRACT: This article presents the findings of a theoretically driven content analysis of the coverage of corporate social responsibility by Expansión, the leading Spanish business journal, in a 1-year time frame. The goal of the article is to help companies understand how they can take advantage of media coverage of CSR by identifying the major stakeholder groups and CSR issues discussed in business news, the positive/negative/mixed tone of the coverage, and the differences that exist in media CSR discourse depending on the industry under scrutiny. The findings are explained under the salience framework of stakeholder theory.}, publisher = {Taylor and Francis Ltd.}, publisher = {Journal of Media Ethics, Volume 33, Issue 2, 3 April 2018, Pages 66-79}, title = {Corporate Social Responsibility in the Media: A Content Analysis of Business News in Spain}, author = {Pérez Ruiz, Andrea and García de los Salmones, María del Mar and López Gutiérrez, Carlos}, }