@misc{10902/11260,
year = {2017},
month = {2},
url = {http://hdl.handle.net/10902/11260},
abstract = {RESUMEN: Con la introducción de las redes sociales en nuestra vida cotidiana, la comunicación entre empresas y consumidores sufrió un cambio que no se había visto hasta este momento. Las marcas pueden ofrecer sus productos y servicios en todo el mundo y los consumidores son capaces de conocer las opiniones de otros usuarios.
A pesar de ser una forma diferente de comunicación entre ambas partes, la relación empresa-cliente, ha de ser igual que en un espacio de trabajo, con el inconveniente de que lo que se expresa en internet no se puede borrar. Nuestra sociedad está en un cambio constante, asique es necesario que las marcas, productos y empleados se adapten a la demanda de los consumidores, por esta razón, las empresas deben empezar a construir estrategia de social media y verlo como una inversión a medio plazo.},
abstract = {ABSTRACT: There was a time when the communication between companies and costumers didn´t exist. The only way to communicate was by means of the brands, which offered a lot of products or services. This way, costumers only could listen and decide if they wanted to buy a product or not. 
When Internet arose, nobody thought that it was going to be the most technological discovery in 20st century. Thanks to this invention we can communicate with people around the world, sell a product to other continents or take part in a social network and. socialize with other members.
Fortunately these things have changed. The costumers have a great capacity to choose the best product for them, so the companies have to persuade their public and one of the ways to get the trust or their costumers is to listen and to adapt the product to the necessity of the customer. 
Despite being a different way of speaking and listening to your costumers, you must behave the same way as if the customer were in your business place. Moreover, we have to remember that when you write a notice or a comment on the internet, it will remain there forever, you can´t change or delete all you want and there are a lot of cases with the same problems like this. 
Nowadays we have many tools to analyze the results of our social network profiles and with them, we can decide if our market strategy is the best and how different it is from our competitors. 
The society is constantly changing, so it is necessary that employees, brands, products and services adapt themselves to the necessities of costumers. For these reasons the companies must take care of the network strategies, they have to analyze the results and to apply them to be well with society .As a result, they will win a good virtual reputation.},
title = {Herramientas de social media en el ámbito de la empresa},
author = {Manso González, Humberto},
}